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Coaching and Training Philosophy

Our goal is to improve each athlete’s health, happiness, and performance by formulating an individualized, adaptive, process-oriented approach which harnesses scientific principles and human-to-human connection.

Our Objectives, Values, and Approach

We start with our objectives -- what is our goal for the athlete, coach, and Collective? -- and then list the values we stand for, before finally outlining the approach we expect our coaches to follow. 



Our goals are for our coaches to help their athletes to:

  • Improve athlete health

  • Improve athlete happiness

  • Improve athlete performance

  • Increase engagement with the sport



We expect our coaches  to be

  • Honest and transparent 

  • Accountable 

  • Motivating

  • Empowering

  • Relentlessly positive

  • Fostering gratitude

  • Open to new ideas

  • Always learning

We expect their methodologies to be

  • Individualized

  • Adaptive

  • Process-oriented

  • Goal-focused 

  • Focused on continuous growth

  • Science-minded



With our values in mind, in order to meet our objectives, we expect our coaches to:

  • Develop personal connections with athletes - care for them.

  • ​Be relentlessly positive and encouraging

  • Develop athletes’ love for the training process

  • Communicate openly and honestly

  • Foster community, among athletes and fellow coaches

  • Adapt a learning mindset - from your athlete and sporting world

  • Introduce athletes to other professionals and events in the sport world

  • Recognize that every athlete is unique, and there's no single perfect training practice 

  • Focus on injury prevention, gradual, patient training

  • Create individualized, intelligent training plans, which are constantly adapted to real life

  • Understand and learn about training theory and harness personal athletic experience


Can you sum that up?

We want our athletes to be happier, healthier, and higher-performing. We believe that there is no single methodology that’s perfect for all athletes, but that training must be individualized.


We believe in training that is catered to an individual’s strengths, background, and goals and is adapted to how the athlete is progressing (and other events in his or her life). We believe in focusing on developing a love for the process of self-improvement and setting process-oriented goals.


We believe in science and believe that data can be useful (though too much data can also be overwhelming and distracting).


And we believe in the power of personal connection between humans for motivation and inspiration.

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